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Your sales team is the reason the rest of the company has a job. They're the ones out there every day turning conversations into revenue, and yet when it comes to planning the annual sales conference, entertainment is often the first thing to get trimmed from the budget. That's backwards. A motivated, energized sales team doesn't just feel good walking out of a conference, they … [Read more...] about Why Sales Conferences Are the Best Investment You Can Make in Your Team

One of the most common questions event planners ask is how far in advance they should book entertainment for a corporate event. The honest answer is earlier than most people think, but that doesn't mean waiting longer means missing out. I get this question just as often from planners in Nashville putting together a sales conference entertainment lineup as I do from someone … [Read more...] about How Far in Advance Should You Book Corporate Entertainment?

Most inquiries start the same way. Someone reaches out and asks a version of the same question: what's your fee, and are you available on this date? It seems like a simple question, and on the surface it is, but after more than thirty years of booking corporate entertainment, I've learned that price is rarely the real concern behind that email. The Question Behind the … [Read more...] about What Corporate Event Planners Really Want to Know Before Booking Entertainment

There's a moment in almost every meeting where you can feel the room start to sag. The agenda's dragging, everyone's half-checked-out, and someone's scrolling their phone under the table. Most leaders push through it. The good ones know when to let go of the seriousness for a minute instead. That's not the same as being unprofessional. It's actually the opposite. Knowing … [Read more...] about Why the Best Leaders Know When to Stop Being Serious